Making Sushi Magic at Home

Preparing sushi is like sculpting fine art. Nobody knows that better than Chef Michael Young, entrepreneur and inventor of the all new at home sushi making device, rightfully named, Sushi Magic. As Young explains, "I had often admired the sushi chef's unique skills required to roll inside out sushi rolls and the finger dexterity required to mold Nigiri sushi (rice balls with wasabi and fish on top). I knew there had to be an easier way to make sushi at home, just like a sushi chef."

Oceano, CA June 22, 2004 -- Preparing sushi is like sculpting fine art. Nobody knows that better than Chef Michael Young, entrepreneur and inventor of the all new at home sushi making device, rightfully named, Sushi Magic. As Young explains, "I had often admired the sushi chef's unique skills required to roll inside out sushi rolls and the finger dexterity required to mold Nigiri sushi (rice balls with wasabi and fish on top). I knew there had to be an easier way to make sushi at home, just like a sushi chef."

Young envisioned a kitchen tool that had not been offered before, a roller that could accomplish the feat of rolling inside out sushi rolls with ease and a mold that would create perfect Nigiri sushi every time. "As a chef, I molded and rolled a lot of food products such as pastries, breads, seafood mousse and pates. From that experience I was able to begin engineering a unique product from the ground up.'

His vision first took the physical form of models made with clay and hardware supplies. He spent hundreds of hours building and testing molds and rollers that cumulated in a prototype, which streamlined the process of making sushi. Young recollected, "I was engineering at night and making test sushi by day. I made so much sushi I had to start giving it away. By the time the product was ready for manufacturing, testing the models had turned into small sushi parties with friends and neighbors." Sushi Magic is now manufactured from easy to clean food grade ABS plastic and silicone. With an animated voice, Young recalls, "Going through the invention process has been very rewarding and entertaining."

The value of Sushi Magic is that now anyone can make perfect sushi rolls and Nigiri sushi. People are excited about Sushi Magic because it is great for parties, entertaining, making healthy snacks, and eating sushi on a budget. Sushi Magic can be purchased online, or at kitchen supply stores, gift stores and seafood stores with the retail price at $29.95. In each Sushi Magic package, there is a sushi roller, a Nigiri sushi mold, a recipe book, a free sushi knife and access to free sushi lessons online. At SushiMagic.com, one can view a demo, purchase Sushi Magic, find sources for fresh seafood, and visit the sushi supply store.

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